An exploration of “brand” in all of its forms and formats, from creating and maintaining your personal brand, to positioning brand on multiple platforms from print to digital. How has the notion of “brand” changed the practice of Interior Design?  What does “brand” mean to individuals, designers, clients and volunteer leaders?  How can you leverage the power of brand without letting it overwhelm your content, message and intent?  This highly visual and interactive session will explore why branding is a necessary
core competency for design professionals and offer insight into brand
management and brand position. 

Presenters: Kyler Queen, IIDA Headquarters Creative Strategist and Marc Trevino, IIDA Headquarters Digital Media Manager
0.1 IDCEC General Credit